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Marketing Trends to follow in 2018

marketing-strategy

Marketing is not about you, your company or the products you make, it’s all about the stories you tell. Marketing is not all about how you capture your target audience, it’s about how you connect with them at the personal level to have a successful recall.

Traditionally, marketing was, spreading the word on a product, why your target audience needs it and its benefit. However, nowadays it’s more inclined towards the connection between the brands with their target audiences. Consequently, this connection led to marketing over Social Media so prominent. Social Media allows you to share pictures, videos, blogs and many other ways to build a story around your brand. Your customers can directly interact with the things you post on these social platforms enabling a direct connection with your brand.

So, here are some latest marketing trends you must follow to make a digital identity for your brand:

Influencer Marketing

influencer-marketing

Also called Key Opinion Leader (KOL) in the digital marketing world. These influencers have a great fan following over a particular social media platform. All it takes them a few shares on Instagram or a few tweets over twitter about your brand and it is magically visible to millions of their fan. That is why Influencer Marketing is of so much importance, especially for newer products or brands.

Ephemeral Content

You must have heard about Snapchat. Wasn’t it an instant hit? It’s because of its short-lived content. Once you see it, it’s automatically gone from your chat box. Now Instagram and WhatsApp also start providing short-lived content feature via stories. You can create rich content primarily images and videos that will disappear after they are seen or after a brief period of time.

Content Marketing

content-marketing

Content marketing is not all about the blogs on your website or videos of your brand on YouTube. Marketing, lead generation, SEO, brand awareness are some of the few multiple purposes it serves. Creating robust and unique content is the key for greater reach and engagement in the digital world. In my opinion, content marketing is one of the most underrated elements of digital marketing strategies.

Live Video Streaming

YouTube, Facebook and Instagram all the three leading social platforms provide this feature to its users. It’s one of the most essential and engagement generating feature that your brand must use to directly interact with your viewers. The opportunity for creativity is limitless, moreover, it has the potential for tremendous ROI. You can also use this feature to break your own news about your brand.

Voice Search

voice search

Also called voice-enabled is often one of the most interactive ways to browse through the internet as it involves several rounds of interaction. Siri, Cortana, Ok Google and Alexa are a few of the many programs that enable the user to use a voice command to search the internet. As voice searches are developed to mature the human conversation, instead of getting tons of backlink for a query, you will get a direct answer for your every voice command. So it’s very important for the marketers to ensure that the top voice-enabled service providers hold the accurate facts and information about your business.

AI Chatbot

An intelligent computer program that simulates real-life conversations via auditory or textual methods. These chatterbots use sophisticated Natural Language Processing systems, hence, nowadays it serves as an interaction point on various e-commerce websites, Facebook messenger, and most of the service-oriented businesses website. Furthermore, they are widely adopted to answer FAQs, placing orders and as the first layer of customer service.

Virtual Reality

virtual reality

Augmented reality and virtual reality have the been topic of discussion for some time now. These technologies might be in their initials and, are limited to gaming and fun, however, they have a lot more to offer this world and marketing in the coming decade. 360-degree videos, VR application, VR games, and teleporter, are already been used as a marketing tool by some of the most prominent brands in the world.

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