SEO is an essential element of any digital marketing strategy. It makes sure that your website is visible to your potential customers. It is a continuous effort and there is no shortcut to rank higher on Google search results page.
Improper SEO practice will cost your company in terms of traffic, leads and conversion.
Following are the SEO practices that you should avoid:
NOT UTILIZING THE POWER OF WEB ANALYTICS
To make data-driven decisions, it is important to track and measure your SEO metrics, moreover, numbers could play a crucial role in improving your existing SEO strategy.
Apart from keywords ranking; organic traffic, bounce rate, CTR (click through rate), and page views are also significant metrics to work upon. Google Analytics is one such tool that gives you an insight on website performance and helps to monitor the progress of the campaign.
Content is king of any digital marketing strategy, furthermore, it is the foundation of an effective SEO strategy. A good content works as a catalyst on your way to rank #1 on search results; conversely, an inferior content not only handicap your SEO efforts but also makes your website unreliable and untrustworthy.
Also, low-quality content steers away your potential customers and increase the bounce rate of your website. Unnecessary keyword stuffing, content spamming, and scraping content from other websites will do more harm than good to your SEO efforts in the long run.
BAD LINK BUILDING PRACTICES
The quality of back links to your website matter most, than quantity. Unethical practice of exchanging links, link baits and buying links can get you a Google penalty. Similarly, low-quality links can induce your website to be labeled as spam.
Quality is the key here, generating high-quality links are worth of your time and efforts. High-quality PBNs, article submission on authoritative websites and high-quality guest post are a few ways that Google appreciates. Nevertheless, always focus on long term link building strategies, and avoid any unethical shortcuts.
IMPROPER USE OF ANCHOR TEXT
A great way to link a web page with another is to use clickable words called anchor text. Initially, Google is over-reliant on these texts but with the Penguin Update in 2012, Google starts marking the manipulative use of these anchor text as spam.
Anchor text is still a great way to rank higher on search engine results, however, it should be used naturally. Best practice is to avoid generic anchor texts such as click here, this post and other call to action texts, instead, use properly optimized anchor text and also don’t overuse it.
LACK OF IMAGE OPTIMIZATION
Image optimization is a technique to reduce the file size of your image as much as possible without compromising with its quality in order to reduce the page loading time.
Besides that, optimized images that rank well on google image search offers a higher chance of driving traffic to your website. While using images on your site don’t forget to use image sitemaps and alt attribute text as these can add significant value to SEO of your website.
NO KEYWORD STRATEGY
With SEO our goal is to make the intended website easier to find by users. Search crawlers look through the web to find out relevant results to users query (which is in form of words and phrase).
Hence, to have a successful SEO strategy, it is necessary to have a keyword strategy. It is also important to implement this keyword strategy into the blogs and articles that will be featured on your website.
NOT OPTIMIZED FOR MOBILE SEARCH
As mobile searches are surpassing desktop searches day by day, it’s not a wise decision to ignore this category. Mobile SEO refers to optimizing your content for mobile search.
You should have your website pages adapted according to Google AMP (Accelerated Mobile Pages). Image optimization, compression, caching, and UX, are the essential aspect of the mobile-friendly websites.
Above are a few points that you should always keep in mind while preparing your SEO strategy. SEO is important for companies, hence, it is advisable to do it in the right way in order to attract organic traffic to your website.